Our Vision and Mission - Women For WineSense

HomeOur Vision and Mission

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Our Vision and Mission.
We believe that wine enhances and enriches everyday life.

Our Vision

Facilitate meaningful connections through wine education.

Our Mission

We connect every wine lover to the vast world of wine through approachable, educational tasting events.

Our Background

Women For WineSense was started in 1990 by Michaela Rodeno and Julie Johnson, both in the wine industry in Napa Valley, to provide a balanced perspective amid burgeoning neo-prohibitionist movements that supported moderate wine consumption, its benefits in a healthy lifestyle and balanced information about warning labels on wine. The organization has evolved to become a premier wine education and networking organization. Women For WineSense now offers members and program attendees the opportunity to learn more about wine appreciation in a welcoming atmosphere, to meet and interact with key women in the wine industry and to share information across a nation-wide network of chapters. The organization also supports the professional development of professional members through networking as well as events and roundtables that share best practices and problem solve issues of common interest.